So What Is Customer Experience

Customer Experience (CX) is how your brand is perceived online. If that experience is bad then your customers turn to new brands. To really understand the value of your customer, you can start by evaluating the cost of acquiring a new one compared with the cost of retaining an already loyal customer.

With competition as big as it is online, and still growing substantially, brand differentiators have changed. It’s no longer cost, product or service, it is CX by a huge margin. EquateCX allows your business compete with big business to win and retain your market share.

How we achieve this is by mapping your customers journey and optimising the experience to make sure that they are fully engaged with your message. Talk to an Equate CX Strategist today and turn your customers in to loyal brand advocates. We succeed because you do.

What We Do

The Reasons You’ll Love It

Customer Experience (CX)

Customer Experience (CX) is how your brand is perceived online. If that experience is bad then your customers turn to new brands.

EquateCX allows your business compete

How we achieve this is by mapping your customers journey and optimising the experience to make sure that they are fully engaged loyal advocates.

Marketing Automation

Marketing Automation is not a simple matter of putting your entire marketing team on autopilot and watching the money role in.

1 to 1 Personalisation

Automation tools are used to save time, become more efficient, collect data, manage multi-channels, be consistent with your message.

Social Media Strategy

You need to plan out your road-map for what you hope to achieve, who is your audience and who else is competing in your space.

Equate will help you build a roadmap for social success

If you don’t know where you want to go, then how will you know when you get there?

We Know Customer Experience

What Does The Data Say

One of the single biggest challenges marketers have today is delivering the right message at the right time. With so many different ways in which we communicate today we constantly run the risk of overwhelming our customers with “mixed messaging”. This is why we rely so heavily upon data. However, while data collection and reporting frequently result in a better understanding of traffic directions and user behavior, they often fall short of delivering results. We analyse the data to make sure that we are not wasting resources targeting the wrong people with the wrong message.

 

As John Wanamaker, the department store magnate, put it….

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

Why We Do It

So why should you take customer experience so seriously? Well apart from it being the key differentiator between brands in 2017 and beyond

  • Improves customer satisfaction
  • Fosters repeat customers and customer loyalty.
  • Increases customer advocacy and referrals
  • Reduces customer churn
  • Creates a competitive advantage
  • Increases revenue and sales
  • Builds stronger customer relationships

Who Are We

Philosophy We Strive For

At EquateCX, we have made it our mission to help businesses like yours to offer the very best in Customer Experience to your customers. We keep up with the industry changes and trends so you don’t have to. Its what we do and we love it. Let us be great at CX so you can keep being great at what you do.

Skills We Use

Responsive Design 95%
Custom Development 89%
Marketing Automation 97%
Social Media Strategy 90%

Get In Touch With Us